DA is an alliance of original designers initiated by the founder Michael in conjunction with European designers BenOostrum and Joer Renyaert, which has linked more than 3,000+ famous designers and 30+ domestic first-class universities around the world.

DA Giftlight series is a product category subdivided based on the works of the alliance designers - creative small lamps. The products take into account the attributes of ambient lighting, home decoration and gifts, and satisfy people's sensory experience of ritual, companionship and healing in the products, aiming to bring different emotional value to each user.